10 Best Video Converter Software Reviews (Free & Paid) of 2024

Last updated on February 15th, 2024

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Best video converter

The best video converter software lets you organize and maximize your collection of online video clips, movies, TV shows, and other recordings of media files, allowing you to watch them on almost any device at any time.

Nowadays, people prefer watching movies or videos in high definition (HD). So HD video software is better as you can convert a movie from one format to another in HD, and it can be played on a computer as well as mobile devices.

Through the video converter, you also can share your favorite moments with family members, friends, or associates. The software can repackage video and audio files in one format to make them viewable in another format with just a few clicks.

In the following section, you will find honest reviews on some of the best video converters available in the market for your reference.

P/s: For more video & dvd software discounts (up to 60% OFF), visit this page.

QUICK OVERVIEW: Our Top Picks for Best Converter Software for Windows

VideoProc Converter
  • Convert video/audio to nearly any format
  • Fast conversion speeds in processing HD/4K/8K videos
  • More than just a video converter (4-in-1 tool)
Wondershare UniConverter
  • Can burn the videos to DVD and Blu-ray disc
  • All-in-one software for video conversion
  • Supports many input and output file format
Wonderfox HD Video Converter Factory Pro
  • Can convert videos from low resolution to HD
  • Support batch audios & videos conversion
  • Can use to download HD online videos
WinX HD Video Converter Deluxe
  • Excellent and very clear converted output quality
  • Allows you to edit, merge, trim, subtitle videos
  • With a 30-day money back guarantee
Aimersoft Video Converter Ultimate
  • Simple interface
  • Can produce excellent video output quality
  • One of the fastest video file converters

Best Video Converter for Windows (11/10/8/7) Compared & Reviews

When evaluating a video converter program, we mainly see the ability of the software features & functionality, what types of input and output video files supported, fast conversion speed, software editing tools as well as how good is the technical support provided by the company.

While we mainly focus on paid tools, there are also free video converter software included in our reviews:

#1: Editor Pick – VideoProc Converter

VideoProc converter
50% Discount coupon: ANNIVERSARY

VideoProc Converter belongs to Digiarty Software Inc., a media software developer that focus on DVD & video conversion development since 2006.

It is a complete all-in-one video toolbox to convert video or audio from nearly any format, compress videos in a customized way, record screens, download videos & audio for free, edit videos, and more.

A powerful media converter lets you quickly convert videos to MP4, MP3, or any audio to MP3 with just one click. For instance, MKV to MP4, MOV to MP4, AVI to MP4, WMV to MP4, FLV to MP4, MP4 to MP3, WAV to MP3, and so on. Especially when downloading something online, you can save them in another format at the same time.

Aging on DVD is something we cannot avoid, but how to make the damage less?
VideoProc Converter provides a way to backup DVD content into a cloud space or to another physical DVD disc. 

Besides, if you want to put your DVD movies into your pocket, it’s also no problem when you to choose digitize DVDs into MP4 or MP3. If you want to redefine video resolution, re-adjust screen ratio, or fix the problem of audio not being in sync with the video, VideoProc Converter also got you covered.

Thanks to its unique technology of Full Hardware Acceleration, which makes all video processing speed 47 times faster than usual. Read our editor’s review here.

  • The intuitive user interface make converting video easier.
  • All-in-one media software that lets you download movies & convert videos or DVDs, record screens, or download videos as you wish.
  • VideoProc can convert 370+ codecs to 420+ output formats or devices including Apple, Samsung, Huawei, Vivo, Oppo, Smart TV, etc.
  • This is a 4K video editor do have all the basic video editing for customizations and shares it with others.
  • The compression & upscale feature is able to opt for up to 90% compression ratio while retaining good quality output.
  • The purchase benefits – a 30-day money back guarantee and completely free updates to enjoy future improvement on the software.
  • The trial version has 5-minute conversion or editing limitations. However, you can free trial the software’s whole features for 7 days.
  • A 50% discount code is only available on a lifetime license and it’s expiring fast. Grab it now while the coupon is still valid.


It provides a free trial version that you can enjoy the whole features of
VideoProc Converter for 7-day.
Best Seller for you (50% OFF): $37.95/lifetime license for 1 PC, then you can enjoy what’s
new on every upgraded version.
Best Seller for your family: $57.95/lifetime license for 2-5 PCs. Free gift: iPhone Manager and free lifetime upgrade.

Platform: Windows and Mac.


videoproc interface

#2: Best Overall – Wondershare UniConverter

Wondershare Uniconverter box
Special coupon: BTSWS20210709

This program previously known as Wondershare video converter ultimate is a very powerful all-in-one digital video & audio converter, DVD ripper, burn videos to DVD/bly-ray discs, online video downloader, video editor, screen recorder, gif maker, etc.

We can use the software to convert any audio and video file formats for playback on the most popular players including iPod, iPhone, Apple TV, Zune, PSP, Pocket PC, Creative Zen, Archos, and so on. 

It is one of the best video conversion software that converts 30x faster than some other programs to different file formats including WMV to AVI, VOB to AVI, and even converts video to Youtube or vice-versa with high quality. It even has editing tools like trimming videos, cropping, adding watermarks, changing brightness, contrast, and more.

Another feature of the program is that it has the ability to record onscreen actions for tutorial-style videos. The converter is available for a free trial (30-day trial; watermark on output). Both the PC and Mac version is available.

For a more detailed review, read our editor’s full review on Wondershare UniConverter.

  • The most-widely covered features all-in-one software for your video conversion, production, and editing needs.
  • Ability to burn the videos to DVD and Blu-ray discs which are not available in most other converters.
  • The program supports many input and output file formats and converted files can be played on computer and mobile devices.
  • While most software developers can be contacted through email, Wondershare is using an AI chatbot to communicate with clients/potential customers.
  • A 30-day refund guarantee lets you try and previews the software (with some limitations) before the purchase.
  • For a lifetime license, this software is one of the most expensive video converters we tested/reviewed.
  • The AI chatbot is advanced but maybe for some people, you may prefer using traditional email.


For individual/business owners, you can get the software at $29.95 for an annual plan (1 year/1 PC). For a lifetime license, the price will be $59.95 for one PC (best seller). They also have a plan for students and educational institutions which is much cheaper. Check it out here.

Platform: Windows and Mac.


Wondershare Uniconverter interface

#3: Best Value – Wonderfox HD Video Converter Factory Pro

WonderFox HD Video Converter Factory Pro

This software from Wonderfox is another reliable video converter for many reasons. It’s all-in-one software to convert videos and you also can do video downloading, encoding, editing & recording, and the price is very affordable.

The program is supported by Wonderfox’s latest video encoding technology to make it able to produce HD video quality output files. That is why this application stands out from the crowd.

The WonderFox HD Video Converter Factory Pro can convert videos to almost all devices (PC and mobile) and 500+ output file formats. It supports the latest encoder H265 (HEVC), VP9, and other h-video formats. This is the most conversion profiles program we tested.

Read our editor’s review of this HD video encoder program from Wonderfox.

  • It’s one of the faster movie converters that powered by NVIDIA® NVENC, CUDA, Intel® QSV.
  • Support batch audio & video conversion with lossless compression to make the output file smaller while still keeping the original HD.
  • Ability to convert videos from low resolution to HD with lightning speed.
  • You can utilize their rich video editing features like effect, filter, split-screen, trim, crop, merge, rotate, add watermark and subtitle, etc.
  • You also can use the program to download videos from Youtube, Facebook, Dailymotion, and 300+ websites.
  • To capture or record video and audio from your computer screen with lossless quality, the program can act as a screen recorder.
  • The free trial (unregistered) version is available for testing. If you purchase, it comes with a 30-day money back guarantee.
  • The software is available on Windows and no Mac OS X  version is available.
  • For a single PC one-year subscription, it doesn’t allow you to rip the DVD but you can purchase the lifetime license to enjoy their 2-in-1 pack.


This best video converter software costs $29.95 for a 1-year license per PC. If you want to buy a lifetime license, currently the offer prices are $34.95 for two programs (Wonderfox HD  converter + DVD ripper pro). Highly recommended. Click here to get the two programs for the price of one and enjoy the special offer NOW.

Platform: Windows only.


Wonderfox HD Video Converter Factory Pro interface

#4: WinX HD Video Converter Deluxe

Our next video software on our list is WinX HD Video Converter Deluxe. The program developer is in the multimedia market for a long time, and the HD movie converter by WinX is definitely worth taking a look at.

This is an all-in-one software that can act as a UHD  converter, video downloader, compressor, and video editor. You can input video from any device and support over 370 input formats hence it’s recommended by the worlds leading tech media.

The WinX converter supports many conversion profiles in the market, i.e., up to 420 output video format & audio files including all portable devices & gadgets. The software can support SD, 1080p multi-track HD, and 4K UHD video files.

Read our editor’s full review of the WinX HD video software here.

  • This video converter supports 370+ input audio video codecs and 420+ output profiles for portable devices. 
  • The converted output quality files are excellent and very clear.
  • With their built-in Level-3 Hardware Acceleration, you can expect this software can convert a video at a reasonable speed.
  • The video editor feature allows you to easily edit, merge, trim, and subtitle videos.
  • The program also can act as an online video downloader that can download HD videos from many popular online video-sharing sites and convert them to different formats.
  • All the purchases will come with a 30-day money back guarantee. You can download the free trial version to test-drive the program.
  • The software come with minimal editing features.


The cost of a 1-year license for 1 PC is $29.95. For a lifetime license (1 PC), you can get it at $39.95 (with one free gift: a DVD ripper). The lifetime license allows you to enjoy the future upgrade of the software.

Platform: Windows and Mac.


WinX HD Video Converter Deluxe output profile

#5: Aimersoft Video Converter Ultimate

aimersoft video converter ultimate

The Aimersoft video converter ultimate is another video conversion program that can convert movies/videos from over 500 audio & video file formats. You also can utilize their compression feature to reduce the video size and store it on your hard drive (save space).

Once the video was converted, you can share the videos by uploading the video to media-sharing sites such as Youtube, Vimeo, or more. You also can use the program to burn it to CD/DVD with the embedded DVD burner.

The video editor lets you customize and add effects to the video and burn files onto DVD/Blu-ray discs to create personal videos.

Besides, the screen recorder is useful to record any live activities on your computer screen like live webinars, tutorials, or any video that is played. The Gif maker helps you to create an animated image and you can convert it between several image files like .bmp to .jpg, etc.

The converter is available for a free trial (both PC and Mac versions are available). Visit Aimersoft’s official page if you want to get the details and info.

  • A very comprehensive all-in-one audio video tool that is not limited to video conversion.
  • The program with a simple interface and can produce excellent video output quality.
  • One of the fastest video file converters that are able to convert long-hours video.
  • It can handle videos from different sources including smartphones, tablets, camcorders, USB or external hard drives as well as DVD, ISO, and DVD Folder.
  • Free trial available; Lifetime update & 30-day money back guarantee if you decided to purchase.
  • The price is higher compared to some similar programs. However, they are more expensive programs out there.
  • Their customer service was not so good (sometimes no response) as some people complained.


The Aimersoft software is slightly more expensive than others. The 1-year subscription for one PC is $39.95 while the lifetime license (1 PC) is $49.95. The business license is $69.95 per PC.

Platform: Windows and Mac.


aimersoft video converter ultimate interface

#6: DVDFab Video Converter

DVDFab DVD Converter

This is another popular and full-featured tool to convert video and audio files that can support many audio-video formats including HD video up to 1080p. It also has several technologies to speed up the conversion speed.

The converted video format is compatible with iPod / iPhone / iPad (The New iPad) / PSP / ZUNE / NDS / Xbox 360 / PS3, etc. It will be constantly updated to support new devices.

With this video software from DVDFab, you can complete a video conversion wonderfully with ease of its considerate interface and professional settings. You also can customize the video and audio parameters to suit your needs. 

You also can use the embedded video editor to do the necessary video customizations. The application is available for free and a full trial download and if you like to purchase the software, read our editor’s full review here.

Special note: DVDFab also produces a program called Enlarge AI, a program that can turn the low-resolution video and upscaled it to 1080/4K video, which definitely improved the video output quality.

  • Supports many input and output video file formats as well as playback devices.
  • Quick conversion speeds with proven and optimized accelerated hardware.
  • Ability to upscale the current video/movies to HD 4K video using Enlarge AI.
  • You can see the detailed progress of video conversion.
  • It has 3 versions: The free version has limitations on converting H.256 and 4K videos, outputting video resolution lower, etc. The full trial version (not available in most other programs) has all the features like paid but is limited to converting 3 videos and the paid version.
  • The price is higher than other similar video programs (either 1 year or lifetime license).
  • The free version has more limitations than other tools, especially in the output video quality and formats. Luckily, you can take advantage of the full trial version.


DVDFab video software is quite expensive compared to others. The 1-year subscription for one PC is $44.90 while a lifetime license (1 PC) is $69.00. The DADFab Enlarge AI + video converter is $169.00 per PC.

Platform: Windows and Mac.


DVDFab video converter interface

#7: Movavi Video Converter Premium

Movavi video converter premium box

With this video software, you can enjoy instant playback of any movie on your computer or portable devices. The process is simple and even the computer newbie can handle the software.

This ultimate conversion software allows you quickly convert the media files to the desired video & audio formats like AVI, MP4, FLV, MPEG-1,2, MOV, MKV, WMV, VOB, 3GP, SWF, MP3, AAC, WAV, and more.

You even can perfect the video before you convert it with the embedded video editing feature like cut and join, crop and rotate, add watermarks, enhance video quality, etc.

Once you’re ready by changing the necessary output format or device, with just one click you can convert the media file to over 200 mobile devices supported formats. The converted file can also be uploaded to video-sharing sites or social networks. Read the full review here.

Are You Looking for MP4 Video Converter?

MP4 file is a very common video format that is used not only on computers but also by other portable devices like smartphones, tablets, camcorders, and video-sharing sites.

Because of this, many people are looking for a program that can do the MP4 conversion to convert videos or movie files to MP4 so that they can be played on those portable devices.

To be honest, the 7 normal video converters recommended above also can be used to do the MP4 conversion but if you are looking for a program that specifically does the MP4 video conversion, then the Aiseesoft MP4 video converter can be a great choice.

#8: Aiseesoft MP4 Video Converter

Aiseesoft MP4 video converter

This is an affordable video file converter that can convert videos to MP4 including the HD/4K MP4 formats or other 4K formats. Those encoding formats include HD MPEG-4, HD H.264, Samsung, iPhone, iPad, Youtube HD video, and more. 

Not only that, but it also has video editing capabilities to let you adjust and make enhancements to the movies such as adjusting the video contrast, brightness, saturation, hue, etc. You also can join two videos together, trim or crop the video, and add an image or watermark before producing the final output.

If you need, you can change the output parameters like video encoder, resolution, frame rate, bitrate, and more. After applying all the settings, you can preview it before converting video files to MP4.

One thing to note is that the Aiseesoft MP4 converter is also powered with NVIDIA CUDA and AMD APP technology for fast conversion speed. The software also supports batch conversion to save your precious time if you have lots of movies to convert.


Aiseesoft MP4 video software is slightly cheaper compared to others. The 1-year subscription for one PC is $29.00 while the lifetime license is $42.00. However, the product is having sales now with 20% OFF the original price, check out here.

Platform: Windows and Mac.


Aiseesoft MP4 video converter interface

Official page: https://www.aiseesoft.com/mp4-video-converter.html

Also, check out the following video on the best free video converter reviews (Windows & Mac).

Online Vs. Paid Vs. Free Video Converters

As you already know, there is plenty of paid and free video converter software, both online and offline. 

  • The offline tools are referred to as the desktop video converters which you need to install to use them. It can be paid or free video converters. 
  • Online converters are web-based tools, where no installation is needed as it’s ready for you to upload and convert videos from their website.  

Well, why do you want to use those video converters? Often, the popular films that you download for one device are not playable on another device and if you want to watch them anywhere using mobile devices (maybe on a trip), you have to change their format.

In reality, most of the video/movie files that you want to convert are quite long and the file size is big unless you are just playing around with those short videos. So, we don’t recommend using online conversion tools as they are harder to deal with those lengthy and big files.

While doing the research and selecting the best video converter, we found many free video converters that can do pretty good jobs. Nevertheless, we also found several limitations on the best free video converter software: 

  • The supported input and output file formats are limited.
  • The converted output video quality may drop due to a lack of funding to update the software.
  • If the video is on CD/DVD discs, the free tools may not convert due to copy-protection or region code issues. In those cases, better to use a DVD ripper.
  • There is no guarantee that free software is clean and contains ads.

So, to produce high-quality output video files, we recommend you get a paid video converter like the one we recommended above.

Also read: The Best Mac Video Conversion Programs.

#9: Best Free Video Converter – Freemake Video Converter

Freemake video converter screen

If you’re wondering whether can use the Freemake Video Converter for Windows to convert the video files, the answer is Yes. In fact, other than video converting this software also allows you to download or upload videos, and edit the video for free.

It’s able to support over 500 file formats like MP4, FLV, MKV, AVI, and MP3, and it also can transfer files to your mobile devices or gadgets. You can use it to convert video with smaller file sizes and be used by millions of users.

The Freemake converter also converts 4K and HD films without losing the quality. Then, you can do some minor editing on the movies like joining, cut & rotate clips. The final output files can be burned to DVD or uploaded to video-sharing sites like Youtube.


  • Simple and intuitive program interface.
  • Good converting speed.
  • Enough codecs to support over 500 audio & video files conversion.
  • A light program that is easy to use.
  • A cheap program if you decided to buy it.


  • The converted output video contains the Freemake logo. To unlock this, you can upgrade to the gold version.
  • When installing the Freemake video converter, it tries to lull you into installing an extra toolbar and adware detector.
  • Slow in converting large videos and it’s available on Windows PC only.

Note: This is not exactly a free video converter as you have the option to upgrade to the gold version to remove the logo watermark on the output.

Platform: Windows only.

Official page: https://www.freemake.com/free_video_converter/

#10: Online Free Video Converter – Online-convert.com

Online video converter screen

As you may know, there are many online converters that are available and people use them because it’s so convenient – you just need to use any browser with an internet connection, and no program to download or install.

Online-convert.com is one of the portals that not only can convert the movies files, but you also can use it to convert audio, image, document, ebook, pdf, and more. The converted files can also be shared on different portable devices or video-sharing sites.

However, this kind of online tool is not good for converting large video files, partly you need a good and stable Internet connection and the conversion speed also depends on the Internet speed. Their new video editing or compression features still cannot compare to the offline video software.


  • Good for different files conversion needs i.e. not limited to video files
  • It has preset profiles that let you easily convert it to portable devices like iPhones, iPad, Android, etc.
  • Support various popular video file formats and video sharing sites (just copy the URL and paste it to the tool and convert)
  • It has a Google Chrome extension that makes video conversion even easier.


  • Limited to converting video with file size below 100MB. For larger files, you must subscribe (paid).
  • The portal doesn’t support as many file formats compared to other online converters.

Platform: Windows and Mac

Official site: https://www.online-convert.com/

7 Features a Good Video Converter Software Should Have

A best video converter software is able to convert a range of media files to popular file formats at a reasonably fast speed and without dropping the original quality of the video. Following are some of the important criteria or features to look into while evaluating the video converter for Windows:

  1. Input File Formats

The wider range of files supported by the software, the better. However, an average converter can support almost many file formats needed by the average person, including 4K (UHD), 1080P (FHD), and HD (720P) files.

  1. Output File Formats

This feature is more important than the input file. The ability to convert to different file formats without losing the original video quality is critical. So look for programs that can convert to many quality output file formats and fit on mobile devices like tablets/phones as well as PC/Macs.

  1. Program Features/Functionalities

Besides the convert feature, what are the other features supported by the software? For example, the video editing capabilities, DVD/Blu-ray content ripper, screen recorder, downloading files, etc. The friendly user interface will be an added advantage.

  1. Conversion Speed

A video program that can convert at high speed is always a preferred choice. Those conversion programs that support NVIDIA, CUDA, and Intel® QSV combined with the latest computer hardware always have a faster conversion.

  1. Price

Most software offers a lifetime license with the option to renew your subscription yearly. The cheaper software you may get is below $30, while others are more expensive may cost you $60. Also, look for a free trial download option that lets you test the program before you committed to buying.

  1. Customer Support

Any good software producers also offer great support to their products. How easy do you get help like accessing support representatives (personnel), live chat, phone, and email support? Does the software have knowledge-based like FAQs, forums, or online tutorials?

  1. Money Back Guarantee

Some but not many audio & video converting software is offering a 30-day or even 90-day money back guarantee if you purchase the software. Take advantage if you found as it will turn your purchase into zero-risk.

In the market, there are many video conversion programs, and most of them claim that they are the best converter. This makes you as the user difficult to choose the correct or reliable tools for your needs.

Final Thoughts

So no doubt that VideoProc Converter is a great software that gets picked by our editors. Imagine that you can convert almost any video to any format that you like including enjoying 3D films just at home – that will save you hundreds of dollars on buying movie tickets or trying different video conversion programs.

When you look at all the great features of the software and you even can try the software for free to experience what the software can do for you. Once purchase, you also get free lifetime updates of the software as the program constantly improves to meet new requirements.

The software is currently offering free trial downloads and 30-day money back guarantee if you purchase the program which is pretty amazing! Take advantage of it NOW!

Get the Best Video Converter – VideoProc Converter Now!

Author: Powell Wong

Powell Wong is a chief editor and writer at SmartPoint Inc., the company that manages this website. He graduated from university in computer science, has over 20-year experience in the field, and mainly writes about multimedia software for this site.